How to Start a Social Media Marketing Agency 2023 – Digital Marketing for Beginner 2023
Sup guys Latif here today we’re gonna be going through how to start social media marketing in 2023 but before we get into it make sure you’re subscribed with your notification bell turned and let’s get started with the video okay so how to get started in 2020. even with no previous experience, whatsoever now I record one of these videos every single year and I put so much into these videos I want to make sure that I update them yearly because of so many changes in the marketing space.
I want you to have the most actionable and up-to-date relevant information with no fluff whatsoever now every time. we release one of these videos literally hundreds of people launch wildly profitable marketing agencies and sign up clients for thousands of pounds per month just off the information inside this video so, I want your full attention today close all your other tabs put your phone away make sure you’ve got your notepad out and pay attention to this video there’s a presentation I’m gonna be going through literally will teach you all the steps you need to take to get started within this industry right now but before we get into it there’s a competition on this video to enter you need to comment down below with your goals for 2023.
I also want to make sure you’ve liked the video and you subscribe to the channel as well because we put out weekly content about social media marketing so comment down below your goals. for 2023 and everyone in 100 people is gonna get the chance to win a strategy call with me personally I’m gonna go through your current situation your desired situation in life and we’re gonna work out exactly what I can do to help you get to where you want to be on. your success path now for the first time ever every one in 500 people is going to be drawn. we’re gonna draw names online okay so everyone in 500 people is gonna get the chance to win complimentary entry to the Affluent Academy this is the first time. I’ve never given away entry to any of our programs this is the most comprehensive agency training program. 11 modules over 100 lessons every single piece of information you could need to build a wildly profitable marketing agency so make sure you enter that competition before you proceed any further with this video not only have we got that competition but if you stick around till the end of the video I’m gonna be giving each and every one of you something completely priceless you’re gonna love. it so makes sure you stick around till the end of the video right without further due Let’s get straight into this presentation okay so how do you start a social media marketing agency in 2023 or SM ma or digital marketing or whatever you want to call it so the first thing you need to understand what social media marketing actually is okay now.
this is a service-based business and you’re going to be offering predominantly paid advertising to companies you may even offer content creation you may offer page management but this is a social media service-based business and you get paid per month to do this you can get paid anything from $1,000 a month to $10,000 plus depending on whether. you do a revenue share depending on the size of the business of what it actually is you’re doing for Werdum there are lots of services you can offer social media marketing but the core is paid advertising content creation may be as well and page management so Facebook page management or Instagram page management and this is a value-based service you’re not getting paid based on your time and how much how many hours per day inputting into a business you’re getting paid on what you can actually do for them how much value can you provide for a business. so let’s move on so, I just want to get some frequently asked questions out of the way, first of all, I’ll get asked these three questions all the time so. I want to make sure we get them out of the way, first of all, what do you need to get started you don’t need anything to get started with social media marketing you can do this from anywhere in the world which answers the next question as well you literally can do this from anywhere as long as you have access to the internet and you have access to a computer or a laptop doesn’t need to be fancy at all you don’t need any fancy software you don’t need a particularly memory heavy computer you literally just need an internet connection and access to a computer you don’t really want to be managing this from your mobile phone also what about if you don’t have time this is a really good question and actually I have launched my digital marketing agency two and a half years ago now.
when I was working full time we’ve scaled it out to multiple six-figure profits right now on a monthly basis so we profit by figures every single month with VIN II’s and Cand we launched when we were working in a full-time job when I was working in a full-time job actually saw my first two clients whilst I was working full time and yeah it was easily manageable and then replaced my outgoings and decided look I want to take this full-time and I quit my job at that moment so you don’t need anything to get started you don’t need any previous experience I had no marketing experience whatsoever you can do this from anywhere in. the worldand you really do not need a lot of time all you need is the drive and thedetermination to be successful I’m not here to tell you that business is goingto be easy that you’re just going to be able to sign up a client within yourfirst day and you’ll be away and you’ll be making six figures in a couple of days anybody who’s telling you that is is talking bull they’re lying to you andbusiness is before the resilient business is for people who are drivenand want to be successful if that sounds like you then you’re gonna absolutelylove this industry so let’s go on to the three key stages of success I’ve got their little pointer here so hopefully this is gonna move through thepresentation nice and smooth so the first thing you need to understand to besuccessful one of the things you need to understand first of all when you’relaunching your agency is how to find clients where are you actually going tofind clients who are they what are they and where are theyactually residing in you also need to understand how to prospect.
so thesethings that on this slide these are all the things that we’re going to be goingthrough in this presentation today in this video you they need to understandhow to actually sign clients up so it’s all well and good knowing who you’regoing to reach out to and where they are but how are you actually going to closethem and get them paying you so you need to understand how to set meetings how tosell your service and getting a yes from a business owner then finally we want togo through how to actually get results for businesses it’s all well and goodknowing who to reach out to and how to actually close to them but how are youactually going to get them result how are you goinggenerate the more revenue per month which is our sole goal we want to workwith businesses and help them to generate more revenue per month so whattools are we going to use what’s the strategy that we’re actually going touse to get results and how are we going to scale up as a business so let’s moveon to these things individually the first thing we want to look at is whowhat and where we need to know how we’re actually going to find clients now thefirst thing you want to look for in Cline’sis companies who are in high demand by a large audience okay.
so these are companies which are demanded by the masses companies like for example restaurants and food is a commodity so everybody needs to eat that’s a high demand service by the masses because everybody needs to eat but if you are looking to reach other restaurants make sure they are high ticket restaurants they’re not just your average run-of-the-mill restaurant they’re like a high-tech here thirty dollars per head plus but you want large in-demand services businesses with repeat custom so businesses where people come back again and again and again because. the success of working with a company in digital marketing depends on you getting repeat custom depends on you being able to get them new customers every single month but those customers also come back to that business owner it’s something called the snowball effect we want to push this snowball to imagine you’re pushing a snowball when every single month the snowball is getting bigger and bigger because you’re getting more and more customers for these clients but they’re also coming back, again and again, you also want to look for local businesses to start off with this is the easiest place to start in my humble opinion when I first started out. I’ve reached out to local businesses in my local area and I looked at businesses in which I had a genuine interest in this is something I think is really important when you’re first starting out and you’re looking at what businesses you want to reach out to I always recommend reaching out to companies you have a genuine interest in this is actually going to make you enjoy what it is you’re doing for these companies nowI’ve got a couple of niches here Fitness fitness industry dentist cosmetics high-end restaurants eCommerce these are just a few niches which are good for when you’re first starting out is certainly not limited to this a lot of people say hey look these are the best niches you should reach out to. it simply doesn’t work like that my best advice is always to make sure. it’s an in-demand product or service they have a high-quality product or service and you have a genuine interest in what it is that they are actually selling and what it they are actually promoting above all make sure they have a good reputation you can have the best advertisements or the best marketing strategy in the world but if your clients don’t have a good reputation they’re not going to be able to retain.
customers so make sure that the fundamentals are in place first of all so we don’t need to know how to prospects. we’ve got an idea of what kind of companies we want to reach out to and first of all, you want to understand what prospecting actually is some of you may have never heard. this term prospecting is a sales term for basically finding business owners’ details or the details in general that we’re trying to get from a business from a lead and a lead is a potential customer of ours so we want to make sure we find the decision-makers details first of all so let’s say we’ve got a list of gyms in our local area that we want to reach out to we need to start prospecting so we need to find out all of the information about these gyms so, we want to locate the business owners details that are going to be the decision-maker nine times out of ten we want to find their Knight name that email address and their phone number okay so we’ve got multiple ways for us to contact them.
we always want to findtheir name you won’t always be able to do this but you nine times out of tenyou want to at least try to find their name because it’s going to make it a loteasier when we reach out to them when we when we may call a company or when weemailed them we’re going to move on to strategies shortly we want to make surewe can actually reach out to them personally we can say hey can I speak toJohn please or hey John I hope you’re well want to reach out to you we don’twant to say hey I’m looking for this to get to the business owner please becauseit just looks unprofessional and we’re not going to have a positive response wealso want to utilize our initial Network starting off with so this is a reallygreat place to start when you’re starting in digital marketing don’t beafraid to reach out to your friends and your family and say hey I’m starting myown digital marketing agency I’m looking for businesses to work with I thoughtthe best place to start off with would be my existthing network and so put a post out on Facebook literally just like that andsee if anybody in your existing network owns a business and I’m willing to workwith you to start off with you can also use Google and search engines so searchfor the business name and so you could do a Gregg’s gym owners details orwhether it’s called Gretchen the guy’s the gym the guys probably already calledGreg but you can Google search for business owners details.
If you’re from the UK use a website called Companies House you can actually search a big record of all of the directors for companies in. the UK so you can reallyeasily locate the business owners details then finally you’ve got FacebookInstagram LinkedIn have a little stalk on social media you’ll be surprised whatinformation at your information you can find and you’ll be able to prospectreally easy using these methods so that is in a nutshell how you can prospecthow you can start actually looking for the business owners details ready foryou to contact so let’s move on so what are the best contact methods when youare looking to reach out to companies you’ve got a list of companies thatyou’re trying to reach out to how are you actually going to reach out to themfirst of all we want to make sure we use a multi-platform strategy, I see so manypeople saying hey look you just want a cold call or you just want to email oryou just want to send EMS on Instagram and that simply does not work there isno one-size-fits-all with sales and you need to make sure that you’re using amulti-platform strategy so you don’t just stick with one strategyso yes cold calling is always going to work very very well cold cooling is agreat outreach strategy because you can get straight on the phone with businessowners and you can arrange a meeting with them en DMS and emails as well soyou can send emails over to companies you can send them a DM on.
LinkedIn orInstagram or Facebook these are really effective ways to directly messagepotential client or customers door-to-door and video outreach as welldoor-to-door isn’t as effective because it costs you a lot of time so if you’rewalking around your local city it’s it’s not going to be the most efficient thingfor you timewise but yeah it’s there as an option if you want it and thenfinally we have video outreach again this can bereally really effective but it’s a little bit time-consuming you justrecord a video of yourself saying hey Greg look I’d really like to work withyour company my name’s blah blah blah I offer blahblah bar service and yeah I’d love to arrange a meeting with you are you freefor 15 minutes over the next week so I can come in and share some ideas withyou whatever you may be saying but these are the best ways for you to reach outto business owners my biggest recommendation would be using amulti-platform strategy use a mix of these individual strategies cold callingemails DMS door-to-door video outreach and handler companies from multipleangles because what may work for one business owner won’t work for anotherbusiness owner someone may be really receptive to being cold cold wheresomeone else may be really receptive to their email someone else may not evencheck their emails so you want to make sure that you hit people from all anglesthat’s the key to success themselves trust me I know I worked in corporatesales for over three years before I launched my agency I spent 2000 hours onthe phone I am I’m a veteran when it comes to reaching out to business ownersI used to reach out to multi conglomerate billion-dollar companiesover in the Middle East and I’d have to reach their c-level executives I spoketo the CEO of Universal Studios our met with them out in Dubai and I did thatall from using a multi-platform sales strategy and I carried out across in mydigital marketing agency so setting a meeting that’s another thing we need todo this is really important.
when we are reaching out to business owners thefirst thing we want to do is we definitely do not want to sell that’sone thing we want to make sure we don’t want to reach out to a business ownerand start selling to them right away it’s not going to work and it’s going tobe unprofessional we want to make sure we’re warming up this sales process wewant to make sure that we’re preparing these potential clients to be closed sowe always want to make sure that when we’re reaching out to a business ownerwe speak to the decision maker right away so that’s why we’ve done aprospecting correctly we’re going to speak to a business owner we’re gonnaget straight to the point in any communication that we’re having wherewe’re sending an email whether a cold call and we’re getting straight to thepoint right away we’re also going to create some kind of scarcityso what scarcity is it’s like a time-based limit or at the fact that weonly want to work of a certain client so for examplewell I’ll give you an example of a pitch in a moment you could say hey oh lookI’m only looking to take on one or two more clients this month and that says tothe business owner okay they’re thinking on them I hope that’s going to be me orI’d like that to be me I want to be that one of those one or only two people thatthat person is actually working with.
so it creates scarcity it creates thatimpulsive need in your potential customers now golden rule here whenyou’re trying to arrange meetings with business owners is never pitch beforeand meeting the sole goal for outreach is to set a meeting you do not want topitch your service on a cold call you do not want to pitch your service on anemail with DM door-to-door any of that your goal when you’re reaching out to abusiness owner for the first time your first contact point is to arrange ameeting with them and that is when you were going to pitch your service so forexample putting this all into some context for you let’s say I was coldcalling a business owner what’s getting straight to the pointI’d be like hey and hey John is it in fact the owner I’m speaking to you sothe first thing you want to do is really make sure you’re actually speaking tothe person that you want to be and you can say hey look John my name is JordanI know you’re busy so am I so I’m gonna be quick and I’m getting straight to thepoint here I’m saying that you’re busy I’m busy I’m diffusing the situation andthen I would go on to pitch my service I would then say look I hope restaurantsin the local area to get more clients per month using social media and also onyour Facebook page the other day I can see you leaving a lot of money on thetable at the moment I’d love to come in and share some ideas of you do you have15 minutes over the next couple of days getting straight to the point completelyoff-the-cuff I literally just made that up off the top of my head my pitchchanges every time I speak to a business owner because I’m judging theircharacter and.
I make sure I’m adaptive you don’t want to be forced you don’twant to sound scripted you don’t a sound robotic be natural be yourself say wordsthat fall naturally in your vocabulary okay so don’t pretend to be someoneyou’re not you could then drop in there you createa scarcity like I’m gonna need to take on I’m only looking to take on one ortwo more clients this month I was on your Facebook page I’m gonna see youleaving a lot of money on the table I’d love to come in and share some ideaswith you are you free for 15 minutes or so over the next couple of days reallyjust keep it as simple as that and you’re gonna create enough scarcity andinterest for that business zone to be like yeah actually I am free I’d like toarrange a meeting with you you proceeded to book the meetinghey presto you have a meeting with your firstclient really is as simple as that I’m smashing through this video guys becausewhat loads of content to go through today so I hope you are taking notesso moving on so we have now we now get an understanding of what kind of clientswe want to reach out to how are we going to reach out and I’m going to use amulti platform strategy we’re gonna get straight to the pool in and arrange ameeting with them but let’s say we now have arranged a meeting and you sat downyou’re like a crap what am I actually gonna say here so the second thing weneed to understand in our freaky success is how are we actually going to closepotential clients within our agency and by the way I talked so fast guys so someof you might want to put me on like minus five speed or whatever but it’sjust the way.
I smash through things when I get passionate I get into this and youcan’t stop me so the first thing you need to understand this is this onething I do I break down our meeting strategy into three very easy steps foryou to follow and this is easy for anybody to follow if you’ve never hadany sales experience whatsoever we’ve had students and members who have closedthousands and thousands of pounds per month using this meeting strategy thisfree set meeting strategy which I’m literally giving you in this video somake sure you follow this religiously the first thing that you’re going to dowhen you get into a meeting with a potential business owner with apotential client is you’re going to go through what we call the discovery stageokay now you’re going to learn and get fuel for later on in the meeting so whatyou’re going to do is you can have some small talk first of all with thebusiness owner you’re gonna get some niceties out of the way maybe talk aboutthe weather or talk about football we’ll talk about some common interest what I’drecommend you’re doing actually is stalking that business owner on socialmedia beforehand find some common interest that you may have with them soyou can throw that out there and the small talk to start off with then you’regonna start talking about their business so you want to ask them questions aboutthe business you want to discover about their business find out what productsthey sell well what products don’t sell well find out what their existingmarketing strategy is this is something it was really important you want to findout what it is they’re doing at the moment okay so how are they marketingthemselves right now you want to learn about all of that you want to learnabout their problems this is the biggest thing here you want to learn about theissues that they’re facing as a business start thinking about maybe how you canhelp them to solve those problems you’re going to write down all of this stuffwhich is going to be ammunition for later on in your meeting with thisbusiness owner you then going to move on to stage two which is the presentationstage okay.
so once you’ve learnt about the business owner this is probablygoing to take five to ten minutes of discovery stage each of these sectionsfive to ten minutes each okay so you’ve learned about the business you’ve gotsome ammunition you’re now going to wow them with value you’re going to presentyour service to the business owner now nine times out of ten this is going tobe some kind of paid ad service whether this is Facebook or Instagram as I saidyou may drop content in there there are other services you may add in as well ifyour web developer you can add websites in there this is a business model I hopeyou can understand that this you can really use whatever skills you’ve gotyou can add that to your to your your repertoire your your service base youreally can expand this however you want to so when I say present your serversthis is whatever services you are actually offering it the business ownerat this moment in time depending on what it is you think they actually need andyou’re gonna wow them here you’re gonna educate them this is your chance to showthem exactly how it is you can do what you do and what I always recommend youdoing is getting it a simple set of screenshots together okayteach them about maybe Facebook ads teach them about whatever it is thatyou’re looking to do for them so you don’t need to create some fancypresentation and present it to the business owner all you need to do is beable to explain this very very simply in a series of screenshots and anotherthing you want to do is compare the business to one of their.
biggestcompetitors this is a really really good strategy which works nine times out often and what you’re doing is you’re using something called the law ofcomparison if you compare your potential client to one of their competitors who’salready doing it a great job on social media it’s going to get their back upand it’s going to make them think hey we have better business than them we’regood we need to be doing better than them and it’s going to make them want todo better it’s going to make them want to change so try and find one of theircompetitors when their biggest competitors who were doing really wellon social media at the moment and use the law of comparison get their backupand get that hunger that entrepreneurial spark insidethem get them thinking we need to change we need to do better we need to betterour service we need to better our offering we need to better our marketingand we need to work with this person and give them our money so they can marketfor us ok that’s what we’re trying to do which one of them and ignite that flamein the presentation stage then finally we have the clothes so what we’re goingto do is we’re going to use a very simple clothes we’re literally going toask for the sale and this point in the meeting strategy we’ve already built somuch or Foresti because we’ve learnt about the business we’ve learned aboutwhat sells well what doesn’t sell well their problems their struggle pointswe’ve presented our service to them so they understand how it is we’re going tosolve these problems for them and now we’re going to Aspen a sale we’re simplygoing to ask them hey look do you think that I understand the problems you’refacing as a business yes do you think that I have the skills needed to helpovercome these problems yes well are you ready to take the nextstep yes okay you’re getting a free part yes close there you’re gettingpermission to sell to them and all you simply need to do now is state yourprices which you’re going to do a set service charge per month of youroffering Facebook ads or paid ads you’re going to do a set service charge permonth and you’re gonna have an advise ad spend as well so the client need tospend money on adverts as well the client pays for the ads a commonmisconception social media marketing is that the marketer pays for the ads nothe client pays for the ads separately so you say hey my service charge for myFacebook ad service or this is what I think you require my paid my servicecharge is $2,000 per month and my advisor ad spend is $1,000 or $2,000 aswell so you always present them separately service charge and spendagain this depends on what service you’re offering now the most vitallyimportant thing here when you’re trying to close a business there’s a term insales that the first person to speak after stating a price loses and this istrue never ever justify your price as a as a social media marketer when youstate your price stay quiet let the business owner speak first theminute.
you speak you start justifying you start stammering over your words youstart you you start losing you lose confidence thebusiness owner loses confidence in you because you have shown a lack ofconfidence in your price to make sure you stay quiet and let them come back toyou they’ve got concerns fine overcome them the concerns if they’ve gotconcerns and it comes down to shortfalls in your meeting strategy maybe you failto answer some of the questions so go back backtrack in the meeting and answerthose questions forward business owner but make sure you do know you do notjustify your price now if this is your first ever client you could considergiving them a free two week trial I don’t recommend doing this too often butto get your first client there’s no harm in doing a two week free trial to proveto them that you can do what it is you’re saying you can do and then theycan sign up with you but only use that as a last resort you can damage yourbrand if you if you throw that away too quickly so that is how to close clientsnow we need to understand how to actually get results so service deliveryB you need to understand the best platforms to use how to create effectiveads understanding the value ladder and trend to look out for in 2023.
these areall things we’re going to be going through right nowso what platforms are we going to use I’ve already touched on this but themain platforms you’re going to use as a social media marketer are Facebook adsand Instagram ads Facebook own Instagram it literally makes it so easy to createan Instagram ad because you just tick a box now and yeah you’re gonna create anInstagram that they’ve also is Google Adsas well but I would recommend starting off on Facebook and Instagram if youwant to expand your service base you can move on to Google Ads Facebook andInstagram work really well for business to customer businesses so b2c it’s whatit’s called so it’s businesses selling to customerssuch as restaurants sell to customers business to business is Google Ads sobusiness to business for example is maybe a lawyers working with businessesor accountants working with businesses that’s b2b but I would recommend youstarting off with b2c platforms Facebook ads and Instagram ads they’re billionsand billions of daily users on both of these platforms and it has never beeneasier to get yourself in front of the world to get your client in front allureworld and a world addicted to their mobile phones everyminded mindlessly browsing through their feeds we’ve all seen Facebook ads thisis the service that we’re going to be offering as a court for our potentialclients now what we need to understand before we can do any marketing for anybusiness we under need to understand the customer journey why is it that peoplebuy what is the journey of somebody actually buying what is the funnel whenyou may hear this term being thrown around in the marketing world the funnelthis essentially is just a way of putting people into the top you imaginegot a funnel like you got on screen right now we’re chucking people coldpeople cold leads into the top of this funnel and we’re converting them intocustomers for our clients okay.
so I want to take you through an example of acustomer journey right now okay so going through the potential stages of acustomer journey the first stage we have is the awareness stage okay so this iswhen a customer becomes aware of a problem through your promotion or yourwebinar or your ad whenever that may be a webinar is just like a free onlinetraining it depends what you’re doing for your client so let’s say for examplewe have a gym client and our potential customers their potential customers haveseen a video from the gym and they’re looking at that video – fitness videoand they’re thinking hey look I’m a little bit overweight I I shouldprobably go to the gym they got they’re aware of the problem okay they’re awareof the issue here the next stage is the interest stage okay so they’re becomingmore interest and focused on finding a solution so they’re already aware thatthey may be overweight and now they’re seeing more content from the gym andthey’re like maybe I could go to that gym maybe I could actually improve on myphysique then we have the consideration phase so this is when they seek furthereducation on the product / service and testimonials whatever it is they’reactually seeing maybe they’ve seen on that gym page that there are goodclients as happy clients as good case studies and they’re now thinking what ifthat could be me what if I actually could work with this business what aboutif I could sign up for this gym and then finally we have the actual purchasethey’re taking that leap and becoming a customer they’re thinking you know whatI’m gonna do this so they’ve gone through the awareness.
the interest aconsideration and they’ve become a purchaser that become a customer so theystarted off as what’s called a cold lead in the top of this funnelwe brought them through this process through this customer journey and nowthey have been converted into a customer and this is the fundamentals of how alladvertising works and you need to understand this first of all now anotherexample of this will be a value pyramid okay so you may have heard this as avalue ladder and this is another way of marketing we’re taking people throughthis customer journey I’m gonna give you a real world example here so the firstpart we have of this value pyramid or the value ladder is the free value okayso we provide free value for our potential customers for our clientpotential customers so let’s say we’re working with a dentist right now andthey’re putting our organic normal post on Facebook or an Instagram it’s hintsand tips they’re building a relationship maybe they’re talking about good oralhealth for example now the second thing on those they could throw out an offerfor free teeth cleaning so we could run and a Facebook ad for our dentist Kleinoffering a free teeth cleaning voucher this is an initial offer to lure peoplein after they’ve seen that free value we then when them actually the customer hasgone in for their free teeth cleaning our client could upsell them on dentalfillings they could say hey look you’re your health friend a bit your t4 in abit disrepair like you really could do with some fillings a lot of people willgo to the dentist to go in for free teeth cleaning are gonna need fillingsso they upsell them on a hundred dollars for example then they may say hey lookthey’re getting they’re feeling good about their teeth they’ve had theirfillings they might mound consider teeth whitening so the client might upsellthem to teeth whitening that’s two hundred and fifty dollars for exampleand then even further from there once they’re feeling really good about theirteeth they might need a bigger work they might need more they might need dentalimplants and this could be anything from $5,000 to $20,000 so this is a totalpotential value of this one customer of $5,000 plus and we started off by justgiving them free value on Facebook or an Instagram and we just came from a freeoffer like free teeth cleaning and in over time naturally they have up soldthis is also what’s called the lifetime value of a customer we don’t just lookat a customer for what we can make from them straight awaywe look at what we can make them in the long term what can we up sell them onhow can they repeat can become a repeat customer how can we build that snowballwhich.
I mentioned earlier on in this video so this is the value pyramid andyou can carry this across all value ladder you can you can carry this acrossin any industry with any customer that you are working with so I just want togive you a actual real-world example here this is a example advert that Ihave ran and I want to show you exactly how you can create adverting createadverts but what you should look out for in your advertisements what makes up agood advert when you are creating one and this is the same with FacebookInstagram with Google Ads whatever it is you’re using you can carry across thesesame principles so an effective ad every single effective ad needs to start offwith an attention grabber and that’s that first line you can see hereattention Birmingham ok so we’re calling out to an individual area or to anindividual audience so you only have a few words to actually spur to sparkinterest so if someone’s scrolling down the newsfeed you need to get theirinterest straightaway we then want some curiosity slash scarcity we’ve alreadygone through scarcity we want to create urgency or exclusivity so here we havetooth decay and bad breath and no fun right okay so we’ve got that yeah nowthen they’re not fun then we’ve got a watt and a why so we’re getting straightto the point with no time wasted that’s why we’re giving away 20 vouchers forfree teeth cleaning this month okay getting straight to the point and thisis a part of the value ladder and then finally we have a call to action sopeople generally respond well to being told what to do especially inadvertisement we want to tell our clients potential customers exactly whatthey need to do to redeem this offer so we’ve got to call to actions here we’vegot one in the text which is click below now to redeem your voucher once they’vegone they’ve gone again what are some more scarcity there and environment thatget offer button there as well so this is very simply is how you cancreate effective adverts you can carry this across in any niche with anyproduct with any service make sure you have these four fundamental things ineach and every one of your adverts and you can almost guarantee that they’regoing to be six for as long as the client has a goodproduct.
a good service and I have a good reputation so make sure you carry acrossall of these things when you are creating adverts so in a nutshell thatis how to get results for your clients and the three keys to success in socialmedia marketing number one how to find clients number two how were to closethem and number three how to get results and now very quickly I’m going to touchon some trends for 2020 things you need to look out for to stay ahead of yourcompetition in 2020 so first of all we have the removal of vanity metrics okayso Instagram are currently trialing in many countries getting rid of vanitymetrics they’re getting rid of the like function this is something which iscaused uproar I personally think it’s a good thing I don’t think everybodyshould be judged on their success based on how many likes they get on Instagramwhat this means is is you can have to focus on better quality content for yourclients and make sure you keep an eye on this then we have augmented reality ARso this is like snapchat filters or Instagram filters on your face imaginewhen companies can then use that to put ray-bans or sunglasses on your face orwhen you want to put a sofa in your living room for a furniture companyimagine the power of that within advertising then we have facebook AIartificial intelligent Facebook are already trying this out people are goingto be able to create ads with AI this is a massive tool that when people jump onyou’re going to be able to cash in on this so make sure you keep on top ofthis within your agency then we’ve got social commerce so we’ve already seen onInstagram I’m sure you’ve already seen with your favorite influencers they’reselling the items of clothing that they wear or promoting those items ofclothing and you.
can actually buy them by clicking on the picture and it goesthrough to a social commerce page so essentially ecommerce websites arehaving their products directly linked into social media and you can buy fromthe social media platform this is going to be much bigger in 2020 and the nextcouple of years this is going to blow up even more and finally we’ve got newmarketing opportunities companies like tic toc who absolutely blowing up yesthey’ve got a younger audience you’ve got other or other platforms that’s justsnapchat these are other advertising platforms which are going to be gettingbigger and bigger over the next 12 months so make sure when they becomepublicly available for you to advertise on if you’ve got clients who haveyounger audiences or audiences which suit different platforms trial them outbecause these companies these platforms are going to have the cheapest cost per1000 impressions these platforms because they new are gonna wanna get as manypeople in as they possibly can so you’re gonna be able to spend less on advertsto get better results so these are the biggest trends very quickly you canscreenshot this right this down these are the hottest trends for you to lookout for in 2020 now if you want to learn more stuff this is I know it’s a lot totake on you probably got loads of notes if you want to learn more and this isn’ta sales pitch but I want to talk to you very quickly about the affluent Academynow the affluent Academy is our online training program this is our onlineeducation business and it’s a sister of our agency and the affluent Academy iswithout a doubt the most comprehensive agency training program in the entireworld it’s 11 modules over 100 fully comprehensive lessons which literallyteach you every single piece of information you could possibly need tobe wildly successful in this agency so when I went through cold callingemailing all of that in this video today we give you every single script that youcould possibly need every single potential objection that you couldpossibly have from a business owner how to overcome them case studies from ourown personal agency the results that we’ve got for clients which you can useand leverage to sign up clients for your own our own individual lead how leadgeneration team so you have access to our team who can generate lists of leadsfor you and so much more fully comprehensive results training copy andpaste ad strategies I want you to check out the affluent Academy if you’reserious about being successful in this industry and you literally want ablueprint to every single piece of information that you could possibly needevery trick every tool every contract for successful digital marketing agencywhether you’re just starting out or you already have a successful agency weguarantee your first or your next client within 30 days that’s how confident weare in the systems that we teach and we’re the first ever online educationcompany to offer a guarantee of that stature so moving on I just want to talkabout the fact that we manufacture award-winnand you may have seen in this video that I’ve got this award sitting on my tablethis is the affluent agency award and we give these we award these to ourcommunity for consistently generating exceptional client results he’s a solidthese are made by the same company who made the BAFTAsthis is solid aluminium with a thick acrylic top on there and you have to benominated by your clients to receive one of these we have an awards evening everysingle what put twice per year and last one was on a rooftop bar in centralLondon that’s where this picture was it’s an amazing evening we get everybodytogether we share in success and this is an award that our community can.
leveragesomething that isn’t going to inflate their ego but something they can use tosign up more clients for their business something they can use to build theiragency even further and the people that win these awards literally had noexperience when they first started out in their agency this is Joe this Joe inthis picture here Joe’s been with me from almost day one when I firstlaunched our online training program when I first had success in my ownagency Joe started an agency of his own hold the frame media now he literallyscaled up to six figures within about six to nine monthshe said wild amount of success he was a Team GB skier who actually had anaccident when I first met him but so he moved into business he needed to moveout of skiing and he gets such incredible results for his clients andhe did not know how to get any results before he joined our program he didn’tknow how to run ads he was literally just this physical guy you did skiing hehad no idea how to run Facebook ads whatsoever and we taught him how to dothat we taught him how to systemize how to get results and he’s built such awildly successful agency then actually a month ago we bought him out and he’s nowa director in our agency and manages our entire agency base team that is howsuccessful Joe has been through the systems we have taught him then I’ve gotLee here Lee is from fire wire social and the reason I’m showing you theseguys is I want to inspire you and show you exactly what you can do even if youhave no experience these are people all in the same position that you are inright now with no experience whatsoever people who did not know how to marketwho did not know how to sell and now have wildly profitable multisix-figure businesses now.
Lee is from fire wire social if you go on theaffluent website you’ll be able to find Lee’s website you can look at Lee’sAgency incredibly successful guy he came from an engineering background he wantedto free up more time hence why he started social media marketing and he’snow its serial entrepreneur profits have been profiting multiple six figures thenfinally really quickly we’ve got Tyesha Taisha is actually fromnear my area she’s from about 20 miles near me and when she first reached outto me when she first joined our academy she was working for another marketingagency but she was just a pawn she was a cog in a very large machine and shewanted to work for herself she knew her own Worth and so she joined our programlaunched her own agency the Ivy rose agency and has literally gone fromstrength to strength since then and it’s just been amazing to watch and thesethree people are literally just a small handful of the people who have won FonAgency Awards click link in description visit the academy page you’ll be able tosee loads of other people visit their websites get some inspiration know greattestament of what can be done when you put your mind to itnow one other thing one final thing before we round up this video which wedo which separates for us from anyone else in this industry from all ourcompetition is we are that.
confident in the systems that we teach in theaffluent academy then we are the first ever agency training program toguarantee your first or your next pay incline within 30 days or you get yourmoney back and you get to keep access to the program but we are that confident inthe systems that we teach that we have an action-based guarantee for thosepeople who are willing to put in the work who are driven to be successful weare that confident in what it is we teach will guarantee them success andthat’s never been done before and if you’re interested in that go over to ourwebsite look at the modules look at the terms there’s nothing hidden whatsoeveryou have nothing to lose if you are looking to launch a wildly profitableagency you’re looking for a blueprint something which will literally give youevery single tool you could need to be successful now at the start in thisvideo video I told you that I was going to give each and every one of yousomething which is priceless something which will change your life somethingthat we have never done before in any of our programs and that is truein the link of this description of this video I am going to be giving away for avery limited time a free module for the affluent Academy an entire module forfree that you can gain access to right now now some of you will be watchingthis video and that module won’t be available anymore the program will stillbe available.
so you can click the link in the description and enroll but thatfree module might not be available so if you’re watching this and it is jump onthat chance right now and in fact I’m gonna move over to my other screen rightnow quickly okay so if you click the link in the description you’re gonnagain access to module 1 of the affluent Academy for free this is laying thefoundations now I’ve literally seen thousands ofagencies come and go over the last two and a half years and the number onereason that I see agencies fail is the business owner the owner of the agencynot being a successful business person first was being a successful personfirst not having the right foundations in play so what I’m gonna give each andevery one of you if you’re watching this and this offer is still available I wantto give you the opportunity to lay your foundations correctly to look at yourlife and make sure that you yourself are a successful person first look at yourroutines your habit your environment look at all aspects of your life andmake them perfect become an employer and change your mentality from an employeeunderstand the foundations that make a successful agency understand theopportunity that is at hand understand all the services you can offer as asocial media marketer I wanna give you everything you need to lay the perfectfoundation of success within your agency and you’re gonna get that in this freemodule for the affluent.
Academy so I’m not gonna go on any more I want you toclick the link in this description gain access to this free module this is aonce in a lifetime opportunity if you’re watching this and this offer isn’tavailable anymore I’m sorry please do not message us and ask forthis because if it isn’t available we’re not going to make an exception we’re notgoing to bring this back out so please do not message us saying hey I’mwatching this a couple of months down the line and the software isn’tavailable it’s just not going to be available at this time so if you arewatching this and it is you click the link and itis available make the most of this because we’re gonna take it down at anytime this is literally going to change your life I want this to be testament tojust how much the effluent Academy can transform your agency and can guaranteeyou success of in this industry so I hope this video has been valuable I knowit’s gone on a little bit I know it’s a lengthy video there’s a lot ofinformation to take on I understand that make sure you’ve got notes make sure youwatch this again and again until it’s ingrained into your mind and make surethat.
you have a successful 2023 b and after all, you want to get involved in that competition that we had at the start of the video comment down below your goals for 2023 comment down with what it is you want to achieve that everyone and 100 people are going to get a call with me everyone in 500 people was going to get the opportunity to win free entry to the affluent Academy and if you’re watching this right now on the free modules available makes sure you take advantage of that as well and as always please do share this video with somebody else who will get value from it and make sure you’re subscribed with your notification bell turned on so you can make the most of all of the content put out weekly for digital marketers guys thank you so much for watching I wish you all of the best success within your agency thank you for watching this video and I’ll see you again in another one of my videos hopefully very very soon see you later